A definition before a backlog
What the product is for, who it is for, and what it will refuse to do. Written down, agreed, and used to settle arguments later.
Digital products
Most products do not fail at the idea. They fail in the gap between a design file and something running in front of real users. We work across that gap, because it is the part that decides whether the thing ships.
What this includes
One team across design and engineering
The people drawing the screens and the people building them are in the same conversation, so decisions do not get lost in a handover.
A first release that is genuinely usable
Not a prototype with the hard parts stubbed out — the smallest complete version, with the money, the errors and the edge cases handled.
Room to keep going
Built so the second year of work does not require throwing away the first. We have had to live with our own decisions on Drivio.
Typically built with
React NativeExpoNext.jsTypeScriptFirebaseCloud FunctionsDesign systems
How it runs
- 01Define
The problem, the users, the constraints, and what the first release has to prove.
- 02Design
Flows, then screens, then the system underneath them.
- 03Build
Short cycles, each ending in something installable rather than a status update.
- 04Operate
Launch, monitoring, and the changes that only become obvious once people use it.